BSBA Marketing

The Bachelor of Science in Business Administration Degree with a concentration in Marketing prepares students majoring in marketing
for a wide range of opportunities in business.

The program provides students with comprehensive knowledge of organizational marketing along with the skills necessary for effective decision-making in a business environment.

Marketing is people-oriented, ever changing, and challenging. Students have the opportunity to use their analytical skills,
imagination, and creative potential.

*The Associate of Science in Business Administration degree can
be awarded upon completion of 60 semester hours.

Students can complete the Bachelor of Science in Business Administration degree program or tailor their degree to include one
or more majors.

Upon successful completion of this degree, you are eligible to enroll into Southwest University’s graduate degree program(s).

Degree Requirements

      120 Semester Hours
      * The Associate of Science in Business Administration can  be awarded upon completions of
         60 semester hours.

         A maximum of 90 semester hours may be accepted toward fulfilling the degree requirement.

         Students must complete a minimum of 30 semester hours, 10 courses, with Southwest University.

General Education Courses

Students must have satisfied or they must complete the following General Education courses:

ENG-100 Reading / Writing Comprehension ENG-101 English Composition COM-105 Principles of Communication NCS-136 Earth Science Select any two (2): MATH-150 College Math I MATH-151 College Math II STAT-156 Business Statistics CIS-122 Computer Concepts Select any two (2): HIST-110 American History 1500 – 1877 HIST-111 American History 1863 – since 1988 POLS-112 International Relations POLS-125 World Politics Select one (1): PSY-130 Introduction to Psychology SOC-134 Introduction to Sociology Select one (1): PHIL-160 Ethics, Crime and Justice PHIL-161 Ethics

Core Courses

Students must have satisfied or they must complete the following core courses:

ACC-203 Accounting I ACC-204 Accounting II BUS-210 Introduction to Business HRM-215 Introduction to Human Resource Management FIN-218 Personal Finance ECO-230 Principles of Economic BUS-239 Practical Business Law MGT-240 Principles of Management MKT-248 Principles of Marketing ORG-260 Introduction to Organization Management

Concentration Requirement Courses

MKT-335 Principles of Selling BUS-350 Public Relations MKT-358 Promotional Marketing INT-430 Global Marketing MGT-452 Sales Management MKT-470 Consumer Purchasing and Behavoir

Elective Courses

CIS-205 Basic Communication Technologies BUS-214 Public Speaking HR-225 Principles in Human Relations BUS-237 Leadership SOC-241 Race and Ethnic Relations MGT-243 Administrative Office Management BUS-280 Special Topics in Business Administration BUS-310 Building Customer Service BUS-320 Information and Records Management MGT-330 Strategic Retail Management MGT-340 Management BUS-345 Business Ethics HR-348 Human Relations at Work FIN-355 Business Finance INT-360 International Business MGT-365 Risk Management HRM-370 HR: Issues, Decision Making and Challenges BUS-380 Special Topics in Business Administration FIN-425 Investment Management ORG-435 Organizational Behavior Structure and Processes HRM-440 Training Strategies and Practices BUS-445 Leadership in Organizations INT-448 Global Human Resource Management MGT-450 Supervisory Management INT-454 International Organizational Behavior/td> BUS-456 E-Commerce BUS-460 Entrepreneurial Management HRM-462 Labor Relations and Collective Bargaining HRM-465 International Management HRM-472 Strategic Compensation HRM-475 Staffing Processes and Strategies BUS-478 Strategic Management and Policy BUS-480 Special Topics in Business Administration